The Marriage Place
• Web Design
• Optimization + Development
• Marketing Strategy + Implementation
This project was a collaboration with the talented, Kelli Coviello – www.kellicoviello.com
When we first started working with the Marriage Place, our initial goals included a complete overhaul of site copy and design in order to decrease bounce rate, increase CTR, and optimize the overall user-experience. We accomplished this by focusing on conversation driven copy and navigation minded design. Ultimately, we wanted to make it very simple for the user to understand what The Marriage Place offered and where the user should begin their journey.
Additionally, we optimized the site’s backend, removing unused and cluttered code from previous designers and improved the site’s load time by 15+ seconds.
We created a lead magnet that would focus on building and nurturing the client’s email list while also contributing to bringing clarity to the customer journey by creating a quiz that would direct users to the service that was best recommended for them based off their answers to a series of questions. We also focused on a strong SEO minded content marketing strategy increasing their overall site traffic and sales.
Copyright 2020 | Kami Fanning LLC & Kelli Coviello